RCBC Bankard bags Retail Banker International Trailblazer Award


Retail Banker International Trailblazer Award

Singapore, 13 March 2014 – Retail Banker International, the leading global publication for retail banking with a strong focus on Asia, has announced RCBC Bankard as the winner in the Product Excellence in Credit Cards category.

The independent panel of judges remarked that “RCBC Bankard has developed and launched a proprietary financial management tool to allow cardholders to better manage their accounts and not overspend. This has led to an excellent uptake rate, with 16% of RCBC Bankard’s customer base already indicating that the facility is relevant to them (as of November 2013).  RCBC Bankard also provides year-round promotions and flexible rewards programmes, making it an easy winner.”

In its fifth year, the Trailblazer Awards, organized by Timetric, continue to reflect critical banking standards across categories including service excellence, strategy excellence, product excellence, channel excellence and process excellence.  According to Ruben Kempeneer, APAC Regional Director for Timetric, “The prestigious Trailblazers are the only awards in the region that truly focus on innovation and identify those who deserve the unique ‘trailblazer’ honour, which in itself reflects success, inspirational effort and regional superiority. The Awards are getting bigger every year and the quality of submissions is becoming increasingly impressive.

RCBC Bankard Services Corporation President and CEO, Oscar B. Biason, says:  “It is of great honor for us to be recognized as a product excellence awardee in the whole Asia Pacific. With this recognition under our brand name, we will continue our commitment in providing innovative financial products and services to our valued clients and customers.”

RCBC Bankard adds this recent commendation to its roster of local and international awards in the past years, living up to be a trailblazer in the card services industry.

RCBC Bankard is being issued by Rizal Commercial Banking Corporation through RCBC Bankard Services Corporation.  RCBC Bankard boasts of six premium brands on its sleeves including RCBC Bankard World MasterCard, RCBC Bankard VISA Infinite, RCBC Bankard Black Card Platinum MasterCard, RCBC Bankard Diamond Platinum MasterCard, RCBC Bankard Diamond UnionPay, and RCBC Bankard Gold JCB, MasterCard and VISA.  It also has the classic cards including RCBC Bankard JCB, MasterCard, VISA, and my Dream JCB.  It has also partnered with the country’s reputable establishments in coming up with a number of firsts in the credit card industry including: RCBC Bankard Landmark-Ansons MasterCard, RCBC Bankard LJC MasterCard, RCBC Bankard MANGO MasterCard,  RCBC Bankard Sta. Lucia Mall MasterCard, RCBC Bankard WILCON MasterCard, RCBC Bankard HBC MasterCard, and the RCBC Bankard Fully Booked MasterCard.



In photo: RCBC Bankard Services Corporation’s VP and Group Head for Marketing, Ma. Angela C. Mirasol receives the Retail Banker International Product Excellence in Credit Cards award from Timetric’s Asia-Pacific Regional Director, Ruben Kempeneer.