RCBC Bankard First Vice-President and Marketing Group Head, Angela Mirasol (center) receives RCBC Bankard’s two RBI Trailblazer awards from Richard Fahy, Regional Director APAC of Globaldata PLC (left) and Sandeep Bagaria, CEO of Tagit Pte Ltd (right).
RCBC Bankard blazes the trail with two more international awards
RCBC Bankard Services Corporation (RBSC), the credit card servicing entity of Rizal Commercial Banking Corporation (RCBC), received High Commendation for Best Card Offering and was proclaimed as the Best Loan Offering during the RBI Trailblazer Awards.
Retail Banker International (RBI), the leading global publication for retail banking with a strong focus on Asia, recently had its 8th Annual RBI Trailblazer Awards in PARKROYAL on Pickering in Singapore.
Winning corporations are selected based on the impact of their innovations, and how these fit into the overall vision of the organization, profitability of the business line, market leadership, operational efficiency, and customer experience are also taken into consideration.
During the event, RCBC Bankard received High Commendation for Best Card Offering and won the award for Best Loan Offering.
“Here at RCBC Bankard, we’ve always strived to push the boundaries on how our card products can make our cardholders lives better.” Says Angela Mirasol, RCBC Bankard First Vice President and Marketing Group Head, “Through YOUR CASH!, we wanted to give our cardholders the ability to seize opportunities by providing them with a cash line on top of their existing credit limit.”
Douglas Blakely, Editor of Retail Banker International had this to say about RCBC Bankard’s Best Loan Offering Award, “RCBC Bankard has effectively re-packaged what a credit card can do through a unique and innovative cash loan product, YOUR CASH! With the launch of the product, a first in the local market, RCBC Bankard has deepened customer relationships with existing cardholders by strengthening their spending power and enhancing cardholder benefits. In the first 11 months following the launch of YOUR CASH, the bank has enjoyed sales success for the new service almost 50% ahead of its internal business plan.”
“It is a great honor for RCBC Bankard to be acknowledged in the Best Card Offering and Best Loan Offering categories,” says Simon Calasanz, RCBC Bankard President and CEO. “Our chief goal is to serve the needs of our cardholders by delivering the most innovative products of the best quality and value, coupled with excellent customer service. These awards only serve to further motivate the bank to break the boundaries of what a credit card can offer.”
This marks the fourth year that RCBC Bankard won during the RBI Awards. It was previously recognized in 2014 and 2015 for Product Excellence in Credit Cards for its Financial Budget Management Tool and Unli 0% respectively. In 2016 it received High Commendation for its Rewards Program that allows its cardholders to select how they want to be rewarded (Points, Airmiles, Cash Rebate).