RCBC’s new faces are Manila’s It Girls

RCBC’s new faces are Manila’s It Girls

Rizal Commercial Banking Corporation (RCBC) is proud to have Manila’s It Girls as its new endorsers. Georgina Wilson, Solenn Heussaff, Isabelle Daza, and Liz Uy are now the new faces of RCBC.

RCBC’s new faces are Manila’s It Girls

In photo: (from left, back row) RCBC Savings Bank Corporate Communications and Marketing Services Head Donna Marcelo; RCBC First Vice President for Corporate Communications and Service Excellence Joee Guilas; RCBC Bankard Vice President and Marketing Group Head Ma. Angela Mirasol; (from left, front row) Solenn Heussaff, Isabelle Daza, Georgina Wilson, and Liz Uy.


RCBC, considered as one of the top universal banks in the country, welcomed the four It girls during a contract signing held recently together with the bank’s senior management for corporate communications and marketing.

“We are glad to have the girls as the new faces of RCBC. As a solid, reliable and innovative bank, we make these girls’ banking lives easier, no matter how hectic their schedules and busy their lifestyles can get. We anticipate and provide our customers, their every financial need whether business or personal,” says RCBC First Vice President for Corporate Communications and Service Excellence Joee Guilas.

“For RCBC Savings Bank, we want to show through the It Girls that customers can rely on us for their major life decisions. With RSB’s consumer loan products such as MyWheels-Auto Loan, MyHome-Housing Loan, MyBiz –SME Loan, and MyCash-Personal Loan, buying a new house or a new car is simple, affordable, and easy. With MyLoans’ easy payment terms, competitive rates and payment options, it is the smarter choice,” says RCBC Savings Bank Corporate Communications and Marketing Services Head Donna Marcelo.

“RCBC Bankard made the right choice with the It Girls to let the public know that RCBC Bankard is the It Card that provides outstanding benefits, which makes cardholders lives better! These include a generous and flexible rewards program, superior travel-related benefits, year-round promotions and free budget management tools.” says RCBC Bankard Vice President and Marketing Group Head Ma. Angela Mirasol.

RCBC continues to prove to be the smarter bank in the country serving its 6.01 million customers with various tech-savvy solutions and pioneering financial products for a modern and convenient banking experience.

If you got it, flaunt it!

RCBC Bankard: If you got it, flaunt it!

It Girls – they know exactly what they want. Endless privileges, a generous and flexible rewards program, wider travel benefits, free financial management tools, and year-round special offers. RCBC Bankard – the smarter ones flaunt it!

The New Faces of RCBC

Manila’s “It Girls” making the smart move with RCBC

Manila’s “It Girls” making the smart move with RCBC

Who wouldn’t recognize the four pretty faces, stunning physiques, and stand-out personalities of the girls frequenting the covers of magazines, billboards and TV commercials these days?

One may often see them making the rounds of the hippest parties, high fashion and glamorous lifestyle events in the metro. They’re known as the IT girls- Manila’s jewels in the fashion, clubbing, and lifestyle scene.

On and off-screen friends Georgina Wilson, Isabelle Daza , Solenn Heussaff and Liz Uy surely know how to get the best in their busy lives.

Wherever these IT Girls go, they always look their best and even when it comes to managing their finances, they make sure that they are banking with the best.

Georgina, Isabelle, Solenn, and Liz have now made the smarter move by being with Rizal Commercial Banking Corporation (RCBC), a bank that keeps up with their hectic yet exciting lives.

Georgina Wilson’s financial mobility with RCBC

As one of the prettiest faces in the modeling industry, Georgina Wilson frequents magazine covers, billboards, and even red-carpet events. Behind the glamour and the limelight are the brains to match her beauty. Having a background in Accounting and Finance, she surely made one of the smartest moves by being with one of the largest universal banks in the country, RCBC.

As a model entrepreneur, traveling to various places in the country promoting her business entails a lot of time being away from the usual office set-up, dealing with financial matters. But thanks to the convenience of RCBC’s integrated financial services, she is able to monitor her business’ finances with just the tips of her fingers.

“I have the power to control my business’ finances, even in my sunnies on an island vacation,” said Georgina.

With RCBC’s private and corporate banking, priority is given to its VIPs, the customers. Access to the accounts can be done, anytime and anywhere for people like Georgina through RCBC Access One and RCBC Access One Corporate, both of which are online banking facilities that offer 24/7 services for personal and corporate accounts respectively.

Isabelle Daza’s foodie adventures with RCBC Bankard

Being able to turn her passions into luminous career is what makes an IT girl stand out.

A self-confessed health buff and triathlete, Isabelle Daza has always been keeping an active lifestyle, and has managed to enhance her celebrity status with her passion for sports. She has joined Ironman 70.3 in Cebu, and has even inspired a lot of aspiring triathletes through her documentary called “Going the Distance.”

Aside from being a sports enthusiast, she is also a foodie herself. One of the hosts of the TV program Taste Buddies, she gets to explore various delicious and healthy dishes. She also gets to be in the limelight as a clothing company endorser and a fashion icon as she gets to share her style being on TV every noon time.

As a fashionista and a foodie, Isabelle gets to enjoy the perks of RCBC Bankard as well, with its shopping and dining benefits.

“With my RCBC Bankard, I get to enjoy a generous rewards program that allows me to redeem faster. Imagine getting 1 point for as low as P36 spend! That’s why I use my RCBC Bankard for practically everything!” says Isabelle.

RCBC Bankard offers a generous and flexible rewards program which allows its cardholders to redeem free flights, cash rebate, shopping credits, and even have their points converted as deposit to their RCBC or RCBC Savings Bank account!


Enjoy financial privileges and perks like an IT Girl

Solenn Heussaff’s life-changing journey with RCBC Savings Bank

As one of the in-demand faces on print and TV commercial these days, Solenn Heussaff is an alluring all-around talent as host, singer, painter and professional make-up artist. Despite her multifaceted career, she still finds the time to indulge and reward herself every now and then for all her hard work.

“With RCBC Savings Bank, I can get what I want, whether it be a new car or a new home, with less worries ” says Solenn.

With RSB’s myLoans products such as MyWheels and MyHome, making life-changing decisions is as easy as 1-2-3.

Liz Uy’s hassle-free travels and purchases with RCBC Bankard

Known as the fashion stylist of celebrities and famous personalities Liz Uy, has been juggling her time being in photo, TV, and movie shoots for her high-end clients, being a fashion editor and recently a fashion styling book author. As the author of the book Stylized, Liz has been traveling the country doing book signings, and attending various fashion shows and events.

Being always on the go, Liz now relies on the convenience of having a reliable financial companion to meet her needs. “With my RCBC Bankard, I get to enjoy a number of thrilling travel privileges where ever I go,” says Liz.

Truly RCBC Bankard, offers fully-loaded travel privileges (free travel insurance, free concierge services, free use of MIASCOR lounge, free purchase protection), spend monitor and credit protect plus feature; has an international acceptance and offers 24/7 customer support, making purchases while on the go has never been easy.

RCBC changes the way of lifestyle banking

These four smart girls are surely geared up to make the most out of their endeavors.

Whether it be for travel, dining, shopping, or corporate and private banking, RCBC’s smarter solutions make it easy to get the most out of your finances. Like them, anyone can get the same financial privileges and perks as an IT girl. Make the smart move and be with the smart bank.

RCBC Bankard bags Retail Banker International Trailblazer Award

RCBC Bankard bags Retail Banker International Trailblazer Award


Retail Banker International Trailblazer Award

Singapore, 13 March 2014 – Retail Banker International, the leading global publication for retail banking with a strong focus on Asia, has announced RCBC Bankard as the winner in the Product Excellence in Credit Cards category.

The independent panel of judges remarked that “RCBC Bankard has developed and launched a proprietary financial management tool to allow cardholders to better manage their accounts and not overspend. This has led to an excellent uptake rate, with 16% of RCBC Bankard’s customer base already indicating that the facility is relevant to them (as of November 2013).  RCBC Bankard also provides year-round promotions and flexible rewards programmes, making it an easy winner.”

In its fifth year, the Trailblazer Awards, organized by Timetric, continue to reflect critical banking standards across categories including service excellence, strategy excellence, product excellence, channel excellence and process excellence.  According to Ruben Kempeneer, APAC Regional Director for Timetric, “The prestigious Trailblazers are the only awards in the region that truly focus on innovation and identify those who deserve the unique ‘trailblazer’ honour, which in itself reflects success, inspirational effort and regional superiority. The Awards are getting bigger every year and the quality of submissions is becoming increasingly impressive.

RCBC Bankard Services Corporation President and CEO, Oscar B. Biason, says:  “It is of great honor for us to be recognized as a product excellence awardee in the whole Asia Pacific. With this recognition under our brand name, we will continue our commitment in providing innovative financial products and services to our valued clients and customers.”

RCBC Bankard adds this recent commendation to its roster of local and international awards in the past years, living up to be a trailblazer in the card services industry.

RCBC Bankard is being issued by Rizal Commercial Banking Corporation through RCBC Bankard Services Corporation.  RCBC Bankard boasts of six premium brands on its sleeves including RCBC Bankard World MasterCard, RCBC Bankard VISA Infinite, RCBC Bankard Black Card Platinum MasterCard, RCBC Bankard Diamond Platinum MasterCard, RCBC Bankard Diamond UnionPay, and RCBC Bankard Gold JCB, MasterCard and VISA.  It also has the classic cards including RCBC Bankard JCB, MasterCard, VISA, and my Dream JCB.  It has also partnered with the country’s reputable establishments in coming up with a number of firsts in the credit card industry including: RCBC Bankard Landmark-Ansons MasterCard, RCBC Bankard LJC MasterCard, RCBC Bankard MANGO MasterCard,  RCBC Bankard Sta. Lucia Mall MasterCard, RCBC Bankard WILCON MasterCard, RCBC Bankard HBC MasterCard, and the RCBC Bankard Fully Booked MasterCard.



In photo: RCBC Bankard Services Corporation’s VP and Group Head for Marketing, Ma. Angela C. Mirasol receives the Retail Banker International Product Excellence in Credit Cards award from Timetric’s Asia-Pacific Regional Director, Ruben Kempeneer.

Dining-on-Demand goes ONLINE!

Dining-on-Demand goes ONLINE!


Dining-on-Demand ONLINE

Now, you can order your meal hot and fast online with RCBC Bankard Dining-on-Demand!

Order your favorite food from over 300 restaurant partners in key cities.  Plus, get exclusive treats from participating restaurants.

Paying for your meals is just as convenient since your orders will be charged to your RCBC Bankard credit card!

So whatever the meal is for you, or for your family waiting for you at home, order quickly and pay conveniently with RCBC Bankard’s Dining-on-Demand.


Swipe to better a child’s life

Swipe to better a child’s life

(Featured in The Philippine Star, The Pepper Mill, December 3, 2010)

It is always heartwarming to hear about people caring for underprivileged children. The sight of happy children is a balm to the soul.

Recently, RCBC Bankard made sure it would make the indigent children of Barangay Kapitolyo in Pasig happy when it turned over P250,000 to Gawad Kalinga-Sibol.

This touching act of generosity and compassion was made possible through the Diamond Cares advocacy program of the only Platinum card made for women, the RCBC Bankard Diamond MasterCard.

Through Diamond Cares, every P100 charged to an RCBC Bankard Diamond MasterCard generates an automatic donation of 20 centavos in the cardholders’ name to Gawad Kalinga-Sibol, a community-based pre-school program for children aged three to six years.

Leanore Lee, who represented all the RCBC Bankard Diamond MasterCard cardholders during the turnover ceremony, said, “We are blessed that the RCBC Bankard Diamond MasterCard has an advocacy program like Diamond Cares, which allows women to engage in guilt-free shopping knowing that for every peso charged to their card, a portion goes to the education of our youth. The card gives us cardholders the opportunity to be of service to other people without imposing any financial burden. It’s a win-win situation that leads to happiness and fulfillment for all.”

RCBC Bankard works hand in hand with Gawad Kalinga in re-shaping the children’s external environment. It is hoped that the programs will bring about good, responsible and God-centered Filipinos of the future.



PRESS COVERAGE: Fully Booked RCBC Bankard MasterCard

PRESS COVERAGE: Fully Booked RCBC Bankard MasterCard

The new Fully Booked RCBC Bankard MasterCard is the latest credit card from RCBC, one of the country’s most progressive and largest banks. This new co-brand credit card gives book lovers access to some of the most unique finds and latest releases available in Fully Booked.

The launch event was held last April 17, 2013 at the Novamobili Flagship Store, Taguig City.

Read on what the bloggers have to say about the new Fully Booked RCBC Bankard MasterCard:

Read on what our blogger friends have to say about the new Fully Booked RCBC Bankard MasterCard:


A new, sleek look for MANGO

A new, sleek look for MANGO

Published in Malaya Business Insight
May 7, 2013

Fashionphiles recently trooped to the MANGO Store in Bonifacio Global City for the launch of the newly-minted MANGO RCBC Bankard MasterCard, which now comes in a sleek, graphic grey-and-black motif.

The fruit of a partnership between the country’s leading names in fashion and credit card industries, the MANGO RCBC Bankard MasterCard gives shoppers easy access to the trendiest pieces from Spain’s most international fashion brand. The new card was presented by RCBC Bankard President and CEO Oscar Biason, MANGO Director for operations Rosa Maria Gualberto, and MANGO country supervisor Kelly Santos.

They were joined by MANGO brand manager Karla Magno, RCBC Bankard vice president for marketing Angela Mirasol, and vice president for co-brand, partnerships and corporate initiatives Irene Taylo. Also in attendance to support the launch were MasterCard country head Poch Villa-Real, and execs Judith Marie Dayrit, Ailea Zialcita, Jo-Ann Camacho, and Rochelle Mayuga.Philippine-Business-News-mango-1-05072013RCBC Bankard VP for Marketing Angela Mirasol, Mango Philippines Director for Operations Rose Maria Gualberto and RCBC Bankard VP for Co-brand, Partnerships and Corporate Initiatives Irene Taylo

A must-have for fashion enthusiasts, the card can be used in any of MANGO’s 24 stores in the Philippines, as well as 2,500 stores in 109 countries, including Spain, France, Italy, Germany, Singapore, Thailand, Malaysia and Indonesia.

The card can also be used at H.E. by MANGO, the brand’s modern fashion line for men, which adds a contemporary, urban touch to the classics. Opened in 2008, H.E. by MANGO currently has three stores in Alabang Town Center, Bonifacio High Street Central and Power Plant Mall, and soon, in Glorietta 2.

Holders of MANGO RCBC Bankard MasterCard are also welcome at MANGO Touch, the brand’s premium line of accessories. MANGO Touch is found at 47 stores worldwide, and locally, in Bonifacio High Street, Power Plant Mall and Robinsons Magnolia.

Finally, the card can be used for shopping online from over 210 countries and territories worldwide where MasterCard is accepted. MANGO is a pioneering Spanish fashion brand in the online domain, having launched its online store in 2000.


New Fully Booked RCBC Bankard MasterCard promises more rewarding reading experience

New Fully Booked RCBC Bankard MasterCard promises more rewarding reading experience

Reading has never been more rewarding with the latest co-branded credit card exclusive from the pioneering credit card brand, RCBC Bankard, and Fully Booked, the country’s first and leading specialty bookstore.


The new Fully Booked RCBC Bankard MasterCard is the latest credit card from RCBC, one of the country’s most progressive and largest banks. This new co-brand credit card gives book lovers access to some of the most unique finds and latest releases available in Fully Booked.

They can also enjoy a 10 percent discount instantly with every purchase at any Fully Booked branch, and get cash rebates of up to 10 percent as well as one free book on early purchases and on their renewal period.

Cardholders are even entitled to invites to exclusive events, special sales and new arrivals, discounts at partner establishments and an installment option of zero percent interest for big-ticket purchases.

“We are proud to be partnering with the country’s first and leading specialty bookstore. This partnership is a testament to our continuous commitment in strengthening our position in the market and expanding our clientele,” said RCBC Bankard President and CEO Oscar B. Biason.

Fully Booked’s Managing Director Jaime Daez likewise expressed his interest in entering into a partnership that will enhance the experience of his establishment’s discriminating patrons.

“Fully Booked, from the start, is all about going beyond the idea of an ordinary bookstore, and offering innovative experiences that delight our readers,” Daez said. “We are confident that having our name in a credit card product together with an industry pioneer contributes greatly to this end.”

Pioneering co-branded cards
Biason pointed out that the partnership with Fully Booked demonstrates RCBC Bankard’s continuing success in developing co-branded card products that are industry pioneers.  The Fully Booked RCBC Bankard MasterCard is the country’s first specialty bookstore co-brand credit card.

An alliance with the highly-esteemed LJC Restaurant Group produced the first fine dining credit card brand, the LJC-RCBC Bankard MasterCard.  The Mango-RCBC Bankard MasterCard, meanwhile, is the first credit card co-branded with a premier fashion brand. In the home-building supplies industry, the Wilcon-RCBC Bankard is the first to cater to the needs of homeowners and building designers.

These are just some of many other co-branded card products that enable RCBC Bankard to offer innovative products and services that fit the lifestyles of specific markets.

“We constantly develop exciting and lifestyle-enhancing solutions that will meet our clients’ needs and exceed their expectations. For us, customer satisfaction remains as our number one priority,” added Biason.


The new Fully Booked RCBC Bankard MasterCard was launched  last April 17, 2013 at the Novamobili Flagship Store, Taguig City.
(In this photo: RCBC Bankard President and CEO Oscar B. Biason and Fully Booked’s Managing Director Jaime Daez)

More photos during the launch:





MANGO Card’s New Look!

MANGO Card’s New Look!


Miranda Kerr for Mango Spring/Summer 2013

We are proud to announce that our Mango-RCBC Bankard MasterCard has been given a fresh new look! The new design now features H.E by Mango and Mango Touch.

Discover the fun and glam of having a Mango-RCBC Bankard card here.

PhilStar-Mango-Feature RCBC Bankard and Mango unveiled the new look of their co-brand card – the MANGO RCBC Bankard MasterCard – at the recent MANGO MAGNIFIED event at Bonifacio High Street. Shown in photo displaying the new card are (from left) Rosa Maria Gualberto, MANGO Philippines director for operations; Oscar Biason, Bankard Inc. President and CEO; and Kelly Santos, MANGO Philippines country supervisor.
Published in The Philippine Star, Inside Track. March 20, 2013