RCBC Bankard bags another win in the Retail Banker International Trailblazer Award
In photo, Lim Xiou Ann, Retail Banker International, Asia Editor, hands Highly Commended Award for Product Excellence in Cards to Ma. Angela Mirasol, RCBC Bankard First VP and Marketing Grp Head.
RCBC Bankard Services Corporation, the credit card issuing subsidiary of Rizal Commercial Banking Corporation (RCBC), continues its winning streak with its 4th international win in a span of 3 years.
Bagging the Highly Commended Award in the highly competitive Best Card Offering Category at the Retail Banker International Asia Trailblazer Awards 2016, RCBC Bankard was recognized because of its innovative Rewards Program that allows its cardholders to select how they want to be rewarded (Points, Airmiles, Cash Rebate). On top of these, through the All-in Rewards Program, a store-based Loyalty Program, cardholders also get additional points whenever they use their RCBC Bankard at partner establishments such as Petron, the Cravings Group, Folded & Hung, and more. They also receive Bonus Points from more than 200 online stores here and abroad, through the All-in Rewards Online Program. The outstanding rewards program complements the proprietary financial tools, making RCBC Bankard a consistent winner in its category.
“RCBC Bankard is truly unique as it does not only provide our cardholders the best experience with the generous and flexible rewards program, but it also allows them to more effectively manage their finances with proprietary tools like the Spend Monitor and Spend Analyzer.” said RCBC Bankard First VP and Marketing Group Head, Ms. Ma. Angela Mirasol.
President and CEO Simon Calasanz remarked that while the Company is being consistently recognized internationally, it also posted a strong performance in revenue growth and managing bad debt. “RCBC Bankard has been showing double digit growth in billings for the first quarter of 2016, with Outstanding Receivables reflecting a marked increase from same period last year. Delinquency Rate is also at an all-time low at 5.4%.” He added, “We see that while we are continuously innovating to develop a remarkable product that our cardholders will prefer to use, we will also be attracting more clients to apply for an RCBC Bankard.”
Since 2014, RCBC Bankard has bagged a total of four international awards, besting some of the most prominent financial institutions in Southeast Asia. The other rewards received by the RCBC Bankard include Product Excellence in Credit Cards from RBI Asia Trailblazer Awards 2014, Credit Card Product of the Year, and Best Credit Card Offering-Philippines at the Cards and Electronic Payments International (CEPI) Asia Trailblazer Awards in 2014 and 2015, respectively.