After 25 years of existence as the pioneering brand in the local credit card industry, Bankard is now ready to enter a more challenging and more aggressive phase.
The credit card brand will be re-branded to and new cards bearing this new name will be issued by Rizal Commercial Banking Corporation (RCBC), one of the top universal banks in the country.
This re-branding to RCBC Bankard is an affirmation of the move of banking industry stalwart RCBC to energize its consumers’ purchasing power through its credit card business.
The synergy that is created by the union of these two brands pursues the mission of bringing greater value and benefits for RCBC Bankard cardmembers. It now renders RCBC Bankard better equipped to give its cardmembers the best in technology, services and features. With the assurance and guarantee of stability of an established banking institution; the experience of a 25-year-old pioneer in the credit card industry; and ultimately, the promise of greater and more fulfilling rewards for cardmembers, only bigger and better things can be expected.